McReport Card
December 6th, 2007
I’m straying away from the norm a bit here, I know, but I found this story to be quite interesting. In fact, I think I’m going to start posting more about various happenings in the advertising world. Back to the story though. Apparently, if your [Dollars, Euros, Yen] are right, you can turn almost anything into “ad space†these days. Anything…Even report cards, apparently. Yeah, man, Micky D’s is taking their act directly to the school yard these days. Peep…
The Golden Arches picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Fla., in exchange for a Happy Meal coupon on the card’s cover. With 27,000 elementary school kids taking their report-card jackets home to be signed three or four times a year, that’s less than 2 cents per impression.
Children who earn all A’s and B’s, have two or fewer absences or exhibit good behavior are entitled to a free happy meal at a local McDonald’s — so long as they present their report card.
(via Ad Age)
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December 6th, 2007 at 1:14 pm
Thats crazy. I don’t know if its a good thing or bad thing. On one end it MIGHT encourage kids to get a better grade but at the cost of also encouraging kids to eat at McDonald’s (Yuck). But as creative marketing I guess its a pretty good idea, especially since the school could probably take that extra $1,600 and buy a few more books. Maybe even a health education book or two.
December 6th, 2007 at 5:18 pm
lots of different ways to look at this situation…both good and bad, as you’ve pointed out. They’re taking alot of heat mainly due to the childhood obesity issue thats pretty hot right about now.