Creative Apple, Honest Disney
March 27th, 2008A rececent study, conducted by two Duke University Professors, found that individuals who were subliminally exposed to the logos of Apple and Disney saw increases in their level of creativity and honesty:
What does your brand do for consumers? If you’re Apple, you make them more creative, and if you’re Disney, you make them more honest.
So says research published in the April issue of the Journal of Consumer Research that found test subjects who were shown a logo for 30 milliseconds — a subliminal flash that was not actually “seen” — were much more likely to be creative or candid in the cases of Apple and the Disney Channel, respectively.
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