Interesting feature in the New York Times on Macrumors.com founder and senior editor, Arnold Kim, and his decision to stop practicing medicine and pursue blogging full time. The kicker: his popular blog now nets him a hefty six figure income (the same amount he made as a doctor):

Stepping away from medicine felt somewhat strange, he admits. Dr. Kim was bringing home a six-figure income as a doctor, but he recognized that blogging was becoming more lucrative. He says the site also yields a six-figure income for him.

About three years ago, through a combination of Google text advertising, banner ads and commissions on product sales, MacRumors started turning a substantial profit. While Apple is obviously not an advertiser, other technology-oriented companies are, including Verizon, the online audio-book store Audible.com and the information technology products company CDW.

Still, he hesitated to make it a full-time job because he enjoyed medicine — and he had invested almost $200,000 in his education. But he finally concluded that “on paper, it was an easy decision.”

Just goes to show you that content (plus traffic) is king!

(via NYT)