Tons of hip-hop artists lend their talents to various ad campaigns these days. It’s nothing new. Sometimes the pairings are good, sometimes they’re bad, and other times they’re just downright strange. Take this viral video promoting Garnier Fructis shampoo, for example . Everything starts out pretty normal. There’s a girl group (one presumably pieced together just for this video) doing their little ditty on the benefits of Garnier shampoo. Everyone’s dancing, smiling, plenty of Garnier product placement throughout, and then, out of nowhere, Memphis Bleek shows up to drop a few bars on the on the glow replenishing, silky smooth powers of Garnier! *Immediate straight face, proceeded by tons of Huh’s and WTF’s!* 1-900-Hustler, R.O.C. Bleek promoting shampoo? Were the execs looking to reach that hip-hop loving, Garnier using demographic with this spot, or what? I’m stumped. But whatevs. Watch the video and get your wtf on.