Interesting feature in the New York Times on Macrumors.com founder and senior editor, Arnold Kim, and his decision to stop practicing medicine and pursue blogging full time. The kicker: his popular blog now nets him a hefty six figure income (the same amount he made as a doctor):

Stepping away from medicine felt somewhat strange, he admits. Dr. Kim was bringing home a six-figure income as a doctor, but he recognized that blogging was becoming more lucrative. He says the site also yields a six-figure income for him.

About three years ago, through a combination of Google text advertising, banner ads and commissions on product sales, MacRumors started turning a substantial profit. While Apple is obviously not an advertiser, other technology-oriented companies are, including Verizon, the online audio-book store Audible.com and the information technology products company CDW.

Still, he hesitated to make it a full-time job because he enjoyed medicine — and he had invested almost $200,000 in his education. But he finally concluded that “on paper, it was an easy decision.”

Just goes to show you that content (plus traffic) is king!

(via NYT)

Finally! After months of speculation and tons of leaked photos hitting the web almost daily, Steve Jobs & Co. officially introduced the 3G iPhone to the world during today’s Worldwide Developer’s Conference in San Francisco.

Aside from a thinner profile, solid metal buttons, and a glossy plastic back panel (which will be available in black and white colorways), everything on the outside looks about the same. Unfortunately, there’s no front facing camera for video conferencing as many had predicted.

The real magic, however, is on the inside: faster web speeds (twice as fast as the first gen. iPhone), push email, GPS, improved battery life and support for tons of 3rd party apps available via Apple’s App Store at launch. Speaking of which, the officially launch date is set for July 11 (current iPhone owners will receive the 2.0 software update on that day). That’s a little disappointing considering the way we were teased with all the awesome app demos during the keynote. In the meantime, start stacking your chips ($199 for the 8GB model, $299 for the 16GB model) and plotting your launch day plan of action.

Lots of major announcements coming out of the Apple camp today, which means that I’ll be glued to the following sites live blogging today’s WWDC events:

•Tech Crunch
•Gizmodo
•Engadget
•TUAW
•Twitter

Any predictions?
Stayed Tuned.

What does your brand do for consumers? If you’re Apple, you make them more creative, and if you’re Disney, you make them more honest.

So says research published in the April issue of the Journal of Consumer Research that found test subjects who were shown a logo for 30 milliseconds — a subliminal flash that was not actually “seen” — were much more likely to be creative or candid in the cases of Apple and the Disney Channel, respectively.

Read: This Brand Makes You More Creative

PBS talk show host, Charlie Rose knows a thing or two about this:

Viewers of the Charlie Rose show tonight were stunned to see the normally composed Rose looking like he’d just been in a bar fight. He has a very bad black eye and a bandage over part of his forehead. I contacted the show’s producers to hear what happened. Earlier today, they said, Rose tripped in a pothole while walking on 59th Street in Manhattan. He was carrying a newly purchased MacBook Air and made a quick (but ultimately flawed) decision while falling: sacrifice the face, protect the computer. “In doing so, he pretty much hit the pavement face first, unfortunately,” they said.

Ouch! It’s good to see that he’s doin alright (minus the shiner), but he still gets the gas face for buying a Macbook Air.

[via TechCrunch]